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Frequently asked questions
How is behavioural science different from marketing and comms?
Behavioural science draws on psychology, behavioural economics, and social science to understand what drives real-world behaviour - and how to change it. Rather than focusing primarily on messaging, it looks at the underlying drivers and barriers shaping behaviour, and uses evidence to identify what is most likely to work.
What industries do you work with?
I work with non-profits, public sector organisations, charities, or other mission-driven organisations aiming to change behaviours for improved animal, human, or planetary wellbeing. This spans a wide range of behavious related to sustainability, active mobility, biodiversity conservation, and public health! If you're not sure, please feel free to reach out and we can discuss fit.
What will I receive at the end of a project?
This depends on the scope and depth of the project, but some examples include a behavioural diagnosis report, barrier and driver analysis, evidence synthesis, intervention recommendations mapped to behavioural frameworks, or guidance related to measurement and evaluation.
How do you ensure your recommendations are evidence-based?
I draw on peer-reviewed research, established behavioural frameworks (e.g., COM-B, TDF, and the Behaviour Change Wheel), and systematic evidence synthesis methods. I also consider the quality, relevance, and limitations of the available evidence, so recommendations are grounded in what the research suggests - while remaining tailored to the specific context.
How do you price your services?
Project-based fees depending on scope and complexity. After an initial scoping call, I will provide you with a detailed proposal.
